STRATEGY - From initial positioning to long-term PR plans to crisis communications, I'm here to help. I can work with internal marketing departments or independently as your virtual marketing director to execute company/product launches, strategic announcements and targeted campaigns to meet your overarching goals.

WRITING - I have extensive writing and editing experience. Once we develop your core messaging, we can work together to weave it into all of your communications tools from pitches and press announcements to media kits and even web text. If you have the budget, I can also write bylines, also known as ghost-written stories...

BYLINES - The more print publishers scale-back and the web expands with new online publications and blogs, the more editors are looking for compelling content to supplement their internally-written stories. These are not paid advertisements but trend-focused articles that position you/your company as a thought leader, expert resource. Bylines placed with BusinessWeek, CED Magazine, SmartBiz and more.

ONLINE MARKETING & SEO - While I don't do this myself, I'd be happy to introduce you to one of my trusted partners that specializes in online marketing and Search Engine Optimization (SEO). Not only will I collaborate with them on your behalf to be sure we're all on the same page in terms of campaigns, annoucements planned, keywords/terms used, etc., but I will also SEO the actual text of all press releases and press kit materials, by weaving those agreed-upon keywords/terms before they are posted online and further SEO'd with my partner's software.

MEDIA TRAINING - Even the pros need to prepare, rehearse and refine their style. I can give you the tools you need to convey the appropriate information with complete confidence and control. I can also provide valuable insight on what reporters are looking for and how to weave your messages into each response to maximize results.

PRESS RELATIONS - I have extensive experience in planning announcements, press campaigns and analyst/media tours. My goal is to not only get ink, but targeted exposure that impacts your bottom line. Coverage includes a wide array of leading business, technology, trade and consumer press. See Clients section for more!

AWARDS - In addition to targeted press coverage and analyst references, awards can be another high-impact third-party validation for your product or service. Let's plan a calendar of opportunities that will compliment your initiatives. Client awards include AlwaysOn 100, Red Herring 100, Upside 100 and CNET Webware 100.

SPEAKING - I want to work with you to build an executive visibility program that will complement your overall marketing strategy and business development goals. We should start with a calendar of targeted events that match your needs and budget. We want each opportunity to build your leadership, expert status. See below for just a sampling of the venues where I've secured speaking opportunities for clients.

TRADESHOWS - We can collaborate to develop a calendar of strategic events. I can also maximize your exposure with targeted news, onsite press appointments and meeting/greeting at the booth to lure as many reporters as possible. Shows include AlwaysOn Stanford Summit, Andrew Seybold Dinner, CES, CTIA Wireless, DEMO, MIPTV, MMA, NRF, N+I /Interop, Red Herring Events, SEMA, Supercomm/NXTComm, WIMAX World.